A lot of small-scale businesses and startup companies are emerging around the world and every one of them requires a business website in order to grow in the market. While there are plenty of options, WordPress proves to be the most convenient and easy platform to do it. However, not everyone is aware of the potential of WordPress which is actually great for startup businesses. It is effective, affordable, and dynamic enough to work for every industry. 

WordPress is absolutely for everyone’s use. However, business owners can also purchase WordPress startup packages from professional web design and development agencies who possess in-depth knowledge and years of experience in the field. WordPress is not just a powerful tool but also has a huge and active developer community that constantly pushes the limits of creativity and innovation while offering tutorials, guides, videos, ebooks, and many other materials to learn. The community can even help to create a website for an entire business as they are dedicated to helping you maintain your WordPress websites. So, if you have not given it a thought yet, perhaps it is time to do so. 

Do you know that 30% of all websites on the web are powered by WordPress only? The biggest brands around the globe, such as Microsoft, Facebook News, TechCrunch, MTV, Sweden.se, and Vogue also harnessed its power to offer a boost in their business and customer engagement. Not only the bigger brands but also emerging startups like Kokoon, Primal Pantry, Litmos Heroes, Candy Kittens, etc have gained much success by utilizing WordPress in their websites. Let’s take a better look at the features of the utility of WordPress for a better understanding. 

What is WordPress?

WordPress is a CMS or content management system that allows editing and altering the appearance of your business website without the need for codes. It comes with a ton of exclusive features along with drag and drop block that enhances the functionality of your website. It allows editing, organizing, and publishing content on the web in a complete hassle-free manner. 

Why should you use WordPress?

There are plenty of compelling reasons to use this CMS for your website. Such as,

1. Absolutely Free of Cost

WordPress is a free CMS and it can be installed on any website. It is an open-source software that comes with a sense of freedom where budget is not a burden overhead. Not only cost but it also offers the freedom of use, modification, and redistribution of the software tool in any way you want. 

2. Themes and Page Builders

WordPress runs on themes and page builders which help the users get exactly what they have been looking for on their website. If you are wondering what is a WordPress theme; it is a collection of files like code, functionality, and styles that work together to create a graphical interface that comes with an unifying design for weblog and stays underlying. Such files are known as the template files. The theme has the capability to modify site displays without modifying the underlying software. There are plenty of themes and frameworks to choose from when you decide to build your website. It is the foundation based on which your website will be built. The page builders are fully responsive and come with amazing plugins that offer infinite styling and customization options. Here are a few most popular themes and page builders that are being used by professional web designers and developers. 

• Divi Page Builder – This is the best option to create a beautiful website without having any technical knowledge. It is easy to use and consists of numerous free templates and demo content that can help beginners. You can also get tons of tutorials and active customer support to reflect your concerns and they will offer you quick solutions.
• Elementor – Elementor comes with a ton of advanced options that allow the creation of dynamic websites. It is an all-in-one page builder where you can build all parts of your website. 
• Total Theme – It is an all-purpose WordPress theme that utilizes WPBakery Page Builder. Build-in customizer options make the tool stand out among all. 

3. Ease in Use

WordPress has an intuitive nature which makes it even easier to use by any individual. It can feel a little daunting at the beginning since it is not as appealing as Shopify or any other platform. It does not spend millions of dollars in marketing but is capable of making sure that your WordPress business website can generate millions of revenues with your website’s appearance and functionality. Not only business owners but any individual can use this platform to get a highly attractive business website. Starting from access to editing, you can perform everything with the help of WordPress CMS. In case you do not find something you need, you can always get a plugin for that job. There are plenty of plugins that cater to the unique needs of developers and business owners. It is an open and free CMS system where you can have access to and edit content on your website. 

4. No Need for Coding

WordPress is solely designed to offer more ease and convenience to the users and it has successfully created a CMS that does not need any code to be touched. Usually, coding is professional work that is done by developers and common people do not have much knowledge regarding it. Created for the common, WordPress themes and page builders work pretty great with the WordPress CMS interface. 

You can also purchase out-the-box themes from marketplaces as you can find specific themes for certain industries. After purchasing the theme, you need to upload and install the zipped WordPress theme file on your business website. With this ability, now you can activate and use built-in modules and page builders offered in WordPress. So, you can start building your website right away, without the need for coding.  

5. It is Scalable

WordPress is a scalable platform where you are not required to extra money every month to create your unique website. Even if your website reaches a certain amount of web traffic or you want to get an add-on; the price remains the same, zero. It is typically installed directly into your domain, The only payment you need to make is to pay for the domain and hosting. There are a handful of inexpensive WordPress hosting packages that are perfect for rising businesses, startup companies, and independent individuals. Starting with just a few dollars per month, you can opt for high-quality professional hosting plans once your business website starts bringing more revenue. 

6. Quick to Build With

WordPress is quick to wireframe new business websites and using tools like Elementor Pro can help to build your website even faster. For any startup or emerging business, it requires moving quickly while focusing on the data, which is the key to improving business. Instead of spending a lump sum of money to get the perfect website, it is a wise choice to build something quickly with WordPress and then improve based on data. It is a more cost-effective way and does not require much expenditure of thousands of dollars.

For startups, keeping an eye on the market trends and evolution is highly important as the industry is in a constant flux of change. Everything you are thinking about your business and products right now will be changing soon in the next 6 to 12 months along with the customers. It can leave you a big hole in your pocket unless you upgrade your business and website with time. When you build your website on WordPress, it can go through several completely different iterations before you find the exact appearance that strikes your mind. The best part of WordPress is that the website still can be updated regularly or can be completely changed within a few months. So, there is always room for creativity and sudden changes. 

7. Highly Responsive

WordPress can help you create highly responsive websites that are compatible with all kinds of devices, such as mobiles, tablets, desktops, and laptops. There is no excuse for not having a responsive and interactive website in 2024 when digital and technological advancement is at its peak. Back in 2015, only 11.5% of businesses had a responsive website. Though the number has increased significantly within the last few years; many business owners are still unaware of the changes it can bring. Most WordPress themes are correctly coded and by default, they are compatible with mobile. However, if you still feel skeptical; make sure to buy a theme that is well reviewed and well recommended by others who have already used it.

8. Massive Collection of Free Tutorials and Guides

WordPress is the biggest CMS with the largest market share. It has a gigantic library full of tutorials, guides, and how-to content available for free. This makes the maintenance of WordPress websites even easier. Here are some of the great resources to collect WordPress tutorials and guides, 

• WPBeginner
• WPMU Dev
• WPWarfare
• WPExplorer

You can also find plenty of tutorial videos available on YouTube for WordPress which are specially made for entrepreneurs, freelancers, business owners, and marketers.

9. Built For Delegation

WordPress can be used by a whole team of people as it comes with a built-in users section that allows to delegate access to new users based on the level of access. Therefore assigning different tasks gets even easier. For example, if your developer needs access, they would require admin access in order to find the source code of the website. You can also assign a lower permission level if necessary. In case you want to see user permission in action, you can find several videos guiding you on the matter.

10. Integrates with Everything

WordPress is the most commonly used CMS around the world due to its capability of integrating with everything. If there are any services that you want to integrate into your website; you will able to find a plugin that serves the purpose. There are a handful of popular services that can be integrated with your WordPress website. Such as,

• PayPal
• Stripe
• Freshbooks
• Xero
• Hubspot

Final Thoughts

By considering all the reasons provided above, it is only a wise and fair choice to use WordPress to build your website. It comes with a handful of features that make it the most powerful CMS in the world. Make sure to seek professional help for better guidance. Though it is absolutely free, make sure to set a budget for hosting and domain.