Operating a business online comes with several advantages that include less operational cost and the chance to have a wider audience pool. However, these advantages only come with a strong online presence of the brand. When you have an established look and feel on the internet, you will get more web traffic that will translate to increased sales. All of these start with a single step which is creating a brand website that carries the vibe and value of the company and gives a smooth user experience.

Not just this, according to research nearly 75% of the customers online judge a company's credibility by its website. Around 57% of internet users say that they will not recommend a website that is poorly designed. The statistics get even crazier with nearly 38% of the customers online saying that they will engage with a brand website if the layout is unattractive. So there is a very good chance that you could have a negative impression based on how the website looks. Hiring a professional can mitigate all of these risks for your company and its clear operation online. If you are someone who thinks that you can design and develop the brand website yourself, read along.

The following points mention why you should go for the Best corporate website design on the market-

1. High-quality websites

Getting a high-quality website is one of the most important reasons for hiring a professional to do the work. You can argue that there are several templates with website designs for free that are available on the internet. You can easily take one of those and create a look for your brand. However, you cannot expect the website to be unique and top-of-the-line if you use these kinds of cookie-cutter tools. After all, designing a business website requires both planning and skills that only a professional can offer you.

Along with themes and frameworks, you must consider other elements of a beautifully designed and developed website such as HTML, Javascript, and CSS. All of these can sound like mumbles if you are someone with no experience in IT or programming background. It is only a professional website designer and developer that can give the site a dynamic and attractive look. Not just that you will also receive a top quality working website.

2. Audience Research

Every brand website is created not just to give the brand a face, but for its users and customers. If you want to create an impactful and attractive website, you must do it while keeping the target audience of your business in mind. If not, the content of the website might not appear to be appealing to their interests or tastes. Nor would your message connect to the customers. An experienced website designer understands the importance of gathering research before they start designing the site. Before even starting to design it, a professional would learn about the target audience, their taste, needs, and interests.

Not only this, the designer can also turn the website into something that the customer already loves too. The professionals will make sure that they are utilizing all the industry-relevant web design trends that appeal to your particular target audience. It is the gathering of audience research that makes your website turn into an effective marketing tool that professionals guarantee to deliver.

3. Better user experience

Professional designers and website developers know the most important rule; putting the user, their satisfaction, and needs first. According to market research, nearly 90% of people will never visit a website again if the user experience is bad. This bad user experience or UX can create a harmful impression of your brand and impact the business. It will surely make it difficult to make sales or even generate leads. When the website is slow, unresponsive, outdated, or unappealing, internet users will leave the website to never return.

At the same time, your bounce rate will also rise which can negatively impact your rankings on the search engine results pages. Not only will your sales decrease, but you will also struggle to even appear in front of your target audience online. So it is well advised that every business should work with a professional website designer and developer. This will bring a stronger UX and with this, the business website will be able to keep visitors interested and engaged. Improving the UX of the website will also help in generating more leads and increase sales. With a better and stronger UX, your rankings on the SERP (Search Engine Result Page) will improve as well and visitors will have an easier time finding your brand online. The more people will see your website, the better chances you have of converting them into paying customers which will help you increase your ROI. Additionally, you will also be able to create a better first impression.

4. The right balance

If you were an online customer you would be deterred if you find a website page that is too cluttered. So to avoid that, it is important to keep the advertisements on the website page to a minimum. It is also important to avoid using many pictures, videos, and large blocks of text. On the other hand, if the website is too simple, or too minimalist, it can also appear to be dull and not appealing. Some websites that go on the route of being too minimalist, tend to show just a snippet of a text or a single, plain image that leads you to the next page. It might be eye-catching for some, but most will also find it too boring.

Striking the right balance between these two is extremely important. If you take any successful business online, you will see that their website's homepage makes the service or the product along with the value of your business apparent. According to research, users process simple pictures and texts more effectively and faster. So it is always a good idea to hire a professional and determine the difference between too barren and too cluttered and get that perfect simple look for your website.

5. Improved SEO ranking

Statistics say that around 68% of activities on the internet begin a search online but 75% of these researchers do not go past the first page of the search engine results. This means to get more leads and web traffic, your motive should be getting your rank higher. When you rank higher on the SERP, you can easily reach more potential customers, and as a result, you will be able to generate more web traffic and brand awareness. Working with a professional website designer and developer can help you improve your SERP rankings through their work.

Google and other popular search engines look for websites that are mobile-friendly, secure, and fast. So if you have a website that was created ages ago, it being old and outdated can cause your rankings to drop. As mentioned before, not many people go past the first page when they hop on the internet, and thus you lose several potential customers. Working with a professional designer who understands how to optimize the website for SEO or Search Engine Optimization. They will also look into and use the latest web design trends appropriately that impact the rankings as well. For better rankings, search engines also look for websites that provide a good user experience. So it is only working with a professional or team that has experience and ample knowledge that improves your SEO rankings.

6. Increasing conversions

As mentioned before, working with a professional website designer will improve your SEO rankings on the SERPs which means it is well-optimized for conversions. For example, professional designers have the ability to add a chatbox to the website that works amazingly in engaging the customers. Adding the right features to the website not only gives it an attractive look, but will also increase user engagement which will improve your business ROI, and generate more leads and sales.

7. Time-saving

One of the most important reasons for hiring a professional individual or team of website designers or developers is that it will save you a lot of time on a typical business day. A good website designer will also provide you with a form for booking appointments, or an online quoting system. Professionals might also give you other elements such as a contact form that eliminates the requirement to book appointments via telephone. This is not all, if you have no prior knowledge of how to build and design a website, you need to start from the beginning and gather ample knowledge before starting the process. Doing all of these will also not guarantee that you will end up receiving a well-crafted and responsive website.

When you are operating a business, time is money. Building a website will take time if you do it for yourself, which will surely impact other operations as well. So working with a professional will save you massive time that you can utilize on other aspects of your business.

8. Keeping up with the trends

This is a changing market where new trends, designs, elements, and tools pop up constantly. If your website is behind these new trends, the customers will definitely take notice. This will make them think that just like your website, your business is outdated too. Working with a professional will make sure that the website is never falling behind and do altercations as necessary.

Concluding everything, it is only professional website design and development that can set your website and your business up for success and growth.