Business websites are what help the foundations grow by creating an online presence and when it comes to small businesses; the websites need to be highly attractive and compelling enough to create the first impression in the market. Creating compelling a web design that stands out can be a costly option that is not accessible for more emerging small-scale companies. However, there are many simple tricks and practices that can help to come up with the best website design for small business.

Learn 11 best practices that can your website stay ahead in the game:

1. A Font, that is Reader-friendly

Your website is not only about visuals but words matter the most as it offers information. But modern-day online users are impatient and with a sense of aesthetic and comfort, they are more likely to read something that is easy to read. If it takes a lot of time just understand the features of the packages you offer; it is a high chance your font is not right. There are multiple font styles to choose from it is recommended to opt for a font style that comes with high readability and the easy to understand for all. You can use Google Fonts, Canva Font Combinations, and Fonts in Use for this purpose. 

2. Minimal Color Scheme

Color schemes help to create a brand perception in users’ heads. According to a recent study by Loyola University in Maryland shows that color can increase brand recognition by 80%. In order to maximize its effectiveness, it is recommended to stick to your brand colors only that implement a consistent color scheme throughout all the materials for marketing as well as the website, homepage, and other landing pages as well. For example, Cadbury has always maintained its bright purple color through all these decades and now people can recognize it even at first glance.

3. High-Quality Images with Better Resolution

Through websites, users are not able to touch or feel the products in real-time, and therefore, images play a vital role. Make sure to always use high-quality images that make the users stop and observe your product. High-quality images not only retain more customers but are also capable of provoking their buying behavior. Other than visual pleasure, images can also offer more authenticity and reliability.

4. Optimization for Mobile

There are more than 7.1 billion mobile users around the world and the number is constantly rising. More than 50% of mobile users are more likely to access a website through their smartphones than other devices. Thus, optimization for mobile is absolutely necessary to reach a larger portion of the target audience. A lot of users prefer to access the website from a browser rather than downloading and installing another application for the task. So, make sure to keep it mobile-friendly.

5. Make the CTA Stand Out

A stunning web design not only attracts online users but also makes the users interact with the website. It depends on how effectively you can integrate a call-to-action (CTA). This is one of the most important elements that come with the highest conversion rate as it offers some simple tasks for the visitors and rewards them with discounts and other offers for completing the task. One of the common examples is creating an account and registering on the website.

6. The Right Use of White Space

Just the features and visual elements, white space of the blank space on web pages also play a vital role, offering visual breaks to focus on particular elements. It also helps in navigation and keeps the website clean and clutter-free. 

7. Easy and Smooth Site Navigation

As mentioned before, modern-day online users are impatient and if your website is confusing to navigate; they are more likely to skip it. So, if you do not want visitors to leave your page; keep your website easy to navigate for everyone. This includes a menu bar, contacts, a language button, and all the elements that complete your website. 

8. Avoid Unnecessary Clutter

According to Hick’s law, when there are too many options available for users to choose from; they are more confused to make their decision. If you create difficulty for the users, they will be more confused to perform any online activity on your website, whether it is just creating an account or making a purchase. So, make sure to include simple web design pages for each designated task that helps them make a better choice without creating any unnecessary clutter.

9. Use Eye-Catchy Headers

The importance of heading is quite high as that is the first thing a user notices. Whether it is some written content or some feature on the website, headers are what is first noticed by the users. It persuades customers to perform a desired action on the website. It also helps to skim-read and churn out the most important information that they need to know. The placement of the headings is also important in this case as it conveys different products and services of the business.

10. Include Testimonials for Trust

Testimonials are what provide assurance for the purchasers. Whenever you want to buy something online, what do you check for trust? Yes, exactly! The reviews and feedback, right? Similarly, testimonials on the website depict that the products and services are doing exactly what they are supposed to do. Based on these testimonials, users trust a website or platform to proceed with their actions. So, make sure to provide a section for it, on your business website’s web design. According to BigCommerce, more than 92% of consumers read online testimonials and reviews before making a purchase. Reviews can also help to gain more traffic as a business that can gain 10 more reviews, can get a 15% to 20% increase in traffic.

11. Custom User Experience (UX)

The importance of User Experience (UX) is not unknown to anyone and when it has the ability to offer personalized experiences; it can retain more customers than ever. Customers get a special feeling when personalized features treat them nicely and offer them exactly what they are looking for. Though it is just an algorithm but behavior-based product recommendations, targeted offers, geo-targeting, and other features can help small businesses grow rapidly. 

Bottom Line

A proper and effective web design takes time to build and it cannot always be performed with a DIY approach without adequate professional force. So, you might find it daunting to make little changes often while you have to look after the whole business. You can always hire some professional agency for the task that offers affordable web designing packages for everyone.